How do you define leadership?
An interesting question since there seem to be different interpretations going round.
What does Wikipedia say about it?
In network marketing it often seems that anyone enrolling in a business opportunity calls himself a leader (this could be herself as well).
Now, I’ve been around for a while and I’ve seen true leaders who had very small organisations and I’ve seen poor leaders who recruited hundreds personally. But they had no real duplication!
A true leader is a great teacher, I really believe that. A teacher who teaches his team how to teach will ensure infinite growth in his organisation. Teach them skills and teach them how to teach these skills to their sign ups.
You can have awesome recruiting skills but no teaching skills and as a result, will not have growth in your structure.
Duplication is a by-product of education, something my mentor taught me and I’ve embraced this as it has proven to be true by many top earners.
If you’ve personally enrolled hundreds of people, but over 95% don’t make any money, are you a successful leader then?
Or, if you’ve personally enrolled 10 and 5 of them are in the money, would thát be successful leadership?
I know, it is opposite from what many will preach: sign up 30 in your first 90 days. How fair a chance would you give any of these 30? You would be too busy recruiting to actually work with them and for them, too busy to help them make their first commissions… These 30 would basically be ‘on their own’.
Personally I do not believe in the front-loading behavior of these recruiters. It works in plain affiliate marketing, but it’s not what will get you a team building teams that build teams without you having anything to do with it. It is not what will get you real residual income from your group in 18-24 months.
In fact it will force you to continue recruiting to make some money. How does that compare to the time freedom that is preached in this industry? Think of that…
I know I’ve been ridiculed, I’ve been… erm, well call it less loved *smile*, because I refused to participate in any 90 day program that would only focus on you enrolling as many new people as possible.
I refused to lie to my contacts: ‘Sorry, I’m off to an appointment in 2 minutes but I just had to call you quickly’… sounds familiar? I bet it does… honesty will always prevail, in real life but also in network marketing.
So give your sign ups a fair chance. Work with them, teach them the proper skills by showing them. Plan with them, execute with them, until they are capable and comfortable doing exactly the same themselves. That is when you are a true leader and will have true duplication.
It very often is said: ‘If you can’t do it, teach it’…and it makes me shake my head when I scroll through social media. I see so many branding themselves as a teaching successful marketer, while I know they are and flat broke and never have built something successfully.
Newsflash: you cannot teach what you don’t know and you cannot lead to where you haven’t been.
Choose your sponsor wisely, make sure he or she is a real leader and not just a recruiter.